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Showing posts from March, 2009

To Bid Adieu

Like a relationship with a person, we form relationships with places as well... I'm on the brink of ending a relationship with a place I have come to call my home... Though I've only spent half the number of years in this place as compared to my earlier home, I have begun to identify myself with this space... In spite of my repeated murmurings about how this place is a house whereas Takshila (my home in Andheri) is home, it is now when I'm leaving from here that I realise how attached I have grown to this place... It's not only about the physical space that I have here, but more about the memories that are associated with the comforts of the space that hit home. Because we had so much space, we were able to do so much more! Host our huge family for amazing dinners, host endless night-outs with friends, dance away to glory, choose different corners and spaces within the house to relax, define and decorate spaces for ourselves, spend time at the thousand-odd eateries, the

Personalisation in this Call-Centric World

How many times in the day do you call up a service provide only to routed through the IVR? How does that make you feel? The agonizing wait for a human to come online... Today, everything requires to be automated to make it cost-effective for the providers. Be it your telecom service providers, your banks, your take-away, your computer / IT related issues, everything is routed through an IVR, and as a last resort, you are guided to the Customer Service Executive / Phone Banking Officers who shall be "happy to help you". Yes, at times, it helps to have an automated system because it ensures that no matter who picks up the call, you're serviced the same. For example, if I want the number of an office / a restaurant and I call up JustDial.com, I don't care WHO picks up my call, because I get the number smsed to me just the same! However, when I call up Barclays or any bank regarding a query, I have to patiently explain the entire case history, background, service request

Jaago Re!

Well, elections are barely a month away and the political fever is catching up everywhere. I'm 21, going to be 22 this year. I've been eligible to vote for almost 4 years now and I will vote this year. Pavratti, the campaign manager of the Jaago Re (Tata Tea) campaign, had come to SIMC (Symbiosis Institute of Media and Communication, Lavale Campus, Pune). He is an alumnus of the institute. He spoke at length about how the campaign has aimed to make a difference to the scenario of the youth voting. He actually proved to us (students) mathematically, how we CAN ACTUALLY MAKE A DIFFERENCE! The probability, the numbers, everything is in our favour. If only we decide we want to make that difference. The website created is really amazing. jaagore.com just click on it and you'll know why. It enables you as a first-time voter to understand the process and download and fill forms. If you are an existing voter but have some changes, links are available in the downloads sections too.

Mumbai Mirror's Most Searched Tags

It's amusing to note that people search for Mumbai Sex Aishwarya... while Raj Thackeray is forgotten in public memory... :)

Princess Diana...

Reading a book filled with some amazing images, I fight back tears, Hunched up in a corner, subtly caressing those pages, I mildly shiver, Imagining the life that she must've led, Reading about the crusades that she fought against the press, I wonder how the fairy tale must've unfolded, For all we say is the train that trailed... Born a Spencer, died the Princess Diana, Having lived her life on her own terms, Touching patients, kids, and lives, She gladdened many-a-heart, So many memories captured and treasured, That we stay in awe of her, So many people whose lives she touched, Remember and cherish the beauty in her, The world saw what they had wanted to see, A family saga, with moments of glee, Few saw her for who she really was, A warm-hearted, loving, caring woman, With a passion to swim and dance, She not only brought attention to the plight of many, She called for changes in the lives of many, Fighting for causes of landmines and HIV/AIDS, She was a symbol of hope till he