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Showing posts from September, 2010

Personalization in this Call-Centric World (Part II)

So the last time I blogged about finding those key, small but your people in establishments, I'd written about this person at my regular printers near Andheri station and this guy who'd helped me out at the Vodafone store. :) Something similar happened to me recently. In a new city. I shifted to Hyderabad because I got a job with Google! And it felt different to roam around in a city that I didn't know anything about. To meet new people everywhere I went after having gotten used to going to 'usual' places for just about everything, right from your parlour appointments, to your haircuts, to getting xerox, to buying medicines, to buying groceries, to clothes, to drinks, to food, everything... Just made me realize how much of patronising we do in our lives because it just makes our lives simpler and easier to get by... In this new city, I didn't know anyone, and the first people who get to know me and give me some level of preferential treatment because of the loy

Step Up 3D!

Huge amount of expectations from this movie after the amazing success from Step Up 1 and Step Up 2. Personally I enjoyed Step Up 2 more than anything because that whole emotional tension, and the discovering of so many underdogs, that journey was magical and meaningful. I say this because that's what's missing from this movie. A quick overview would be that even though the dancing is amazing (literally some of the moves are out of this world), the movie has no storyline so to speak off, the acting isn't there, the leads aren't strong enough, the movie lacked the punch that the first two movies delivered. It didn't have a soul. In the first two movies dancing was something that brought out a new character within the people which gave them respect, here, it was very superficial. The plot is quite simple. Two friends who're the core part of a crew, part ways because one of them throws the battle to pay off his gambling debt (kind of like match fixing!). That becom