I may have attended not so many classes of marketing, but I understand the basics. Good advertising and marketing can only take you far, if you have a good product / service to begin with. Kites failed to understand that. The basic error that they made was, they thought the uncommon language barrier was worth the story whereas it was only the fringe benefit of the story, not the salary itself! The story revolves around the life of Jay (Hrithik Roshan), who does odd jobs to earn his living and if they're not enough, he 'marries' women who want to get a green card for money on a regular basis. His counterpart is Linda, (Barbara Mori) who's come from a poor background herself to make money for her family back home. Coincidentally, he pretends to be in love with Kangana Ranaut, who's Kabir Bedi's daughter. Kabir Bedi by the way is this huge tycoon in Las Vegas and practically controls most of the casinos and the jazz there. Obviously, Linda pretends to be in love wi
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